It is not easy keeping up with all the news, jobs, and events happening inside the digital experimentation space. GO created this monthly digest of notable articles, career opportunities, and upcoming events. We know we didn’t capture it all, so if you see something we missed, please let us know. Follow GO on LinkedIn to be the first to receive our next and optimized digest.
For every fact there is an infinity of hypotheses. ― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance
NEWS
How brands are looking at test and learn
Microsoft, Lyft, Unilever having a roundtable on innovation/experimentation/agility by Innovation Roundtable
We can’t wait for this webinar on Aug. 25. Big topic. Big brands. High expectations.
More articles
- Just 52% of Airlines Have Digital Optimization Plans in Place Right Now
- Is Innovation at a Crossroad or a Dead End? by Anand Rao on LinkedIn
- Patterns of Trustworthy Experimentation: Pre-Experiment Stage Microsoft
- A Conversion with Jobber’s Connor Bradley about Experimentation Experiment Nation
- How customer emotion affects the user experience National Retail Federation
What the practitioners are saying about digital experimentation and test and learn culture
Leverage the power of emotion in online customer experiences report by Widerfunnel
“It’s not enough to know the theory behind emotional marketing. You need to generate data to prove which emotions resonate with your customers.”
More articles
- How HP Instant Ink Successfully Launched a Disruptor Brand Widerfunnel (On-demand webinar)
- The state of machine learning in web experimentation and testing Widerfunnel
- Tips and greater (better) effectiveness working with agile product teams konversionsKRAFT
- Myths and errors in #CookieBanner A/B testing konversionsKRAFT
- Nima Yassini talks about the difference between ‘FRICTION vs FUEL” New Republique
- How experimentation can help e-commerce navigate ‘these uncertain times’ Nima Yassini on LinkedIn
Experimentation related articles by the journals and news orgs
Racism and Digital Design: How Online Platforms Can Thwart Discrimination by Harvard Business School
“Having uncovered the scope of discrimination taking place against Black guests and hosts on Airbnb, researcher Michael Luca and his colleagues put together a toolkit to aid managers in recognizing and mitigating discrimination on online platforms.”
More articles
- Is the ‘Experimentation Organization’ Becoming the Competitive Gold Standard? Harvard Business School
- Marketers experiment with video ads on console games, but they face several hurdles to user adoption Business Insider
- Seven myths of business experimentation Strategy+Business, Chicago Booth School of Business
- You should run more experiments Chicago Booth Review
- Feeling Uncertain? Time for Experimentation CMS Wire
- Winning the digital transformation race: Three emerging approaches for leading transition ScienceDaily, City University London
What experimentation-related tools are talking about…
The State of Digital Experience 2020: Mapping a Path to Digital Experience Maturity by FullStory
The glass is half full. Or empty? Nearly half (42%) of mature companies surveyed by FullStory say optimizing its digital experience to improve conversions is easy. Is half good enough in the era of COVID-19? Hmmm.
More articles
- What is Multivariate testing? Kameleoon
- Online stationery retailer taps Kameleoon to boost visitor experience Kameleoon
- 7 ways to prevent cart abandonment Kameleoon
- Cosmetics & Consumer Behavior: A Global Industry Report AB Tasty
- How Optimizely Is Working To Make Enterprise Software Accessible To All Optimizely
EVENTS
Upcoming events promoting experimentation and a test and learn culture
The Yelp Story: Building an Experimentation Program From the Ground Up by VWO
“….Investments made in experimentation at Yelp have led to a 10X increase in the volume of experiments and a 2X increase in statistical decision accuracy. The program has enabled significant improvements in UX on the platform and generated incremental revenue for the business.”
More events
- Microsoft, Lyft, Unilever having a roundtable on innovation/experimentation/agility by Innovation Roundtable
- Effective Experiments started a CRO club and looking to create roundtable discussion ConversionWorld
- Experimentation Culture Awards Online Dialogue
JOBS
Who’s hiring in the digital experimentation and test and learn space
Jobs in North America
- Albertsons Companies – Manager, Experimentation – Pleasanton, CA
- Blizzard – Product Manager, Demand Optimization – Foster City, MI
- Disney Streaming Services – Manager, Data Science Experimentation – NYC, NY
- Epic Games – Product Manager – Cary, NC
- Facebook – UX Researcher – New Product Experimentation – NYC, NY
- GoDaddy – Analytics Manager, Experimentation – Santa Clara, US
- McAfee – Sr. Experimentation Analyst – Santa Clara, CA
- Netflix – VP of Product Innovation, Growth – Los Gatos, CA
- Robinhood – Sr. Data Analyst – Menlo Park, CA
- Robinhood – Product Manager, Experimentation – Menlo Park, CA
- Widerfunnel – Web Developer – Vancouver, BC
- Ultra Mobile – Experimentation Lead – Costa Mesa, CA
Jobs in the UK
- Apple – Product Manager (Technical) – Content Discovery & Personalization – London, GB
- Bumble – Product Manager – London, UK
- Disney Streaming Services – Email Marketing Manager – London, GB
- eBay – Product Manager – London, GB
- Facebook – Product Management Lead, Commerce – London, GB
- Fresh – Product Manager – London, GB
- Spotify – Research Lead – Personalization – London, GB
Jobs in Germany
- Moxie – Growth Product Manager – Berlin, DE
- Pitch – Head of Growth – Berlin, DE
- QVC – E-Commerce Specialist A/B-Testing – Düsseldorf, DE
- Qualifyze – Head of Product – Frankfurt, DE
- Sky – Manager Conversion Rate Optimization – Unterföhring, Bayern, Deutschland
Jobs in Australia
- Canva – Global Head of SEO – Sydney, Australia
- Clipchamp – Product Marketer – Brisbane, AU
- HealthMatch – Growth Lead – Perth, Australia
- Lendi – Senior Product Designer – Sydney, Australia
- Plenti – Product Manager – Sydney, Australia
- Sportsbet – Head of Core Product – Melbourne, AU
- Under Armour – eCommerce Manager – Sydney, Australia
Let us know what we missed. If you have an article that needs attention, job to promote, or upcoming event in the digital experimentation, test and learn, and behavioral science space, contact us or send an email.
Contributing Author(s)
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The world’s leading experimentation experts build global experimentation programs and solutions for the GO Group. Contact the Group to learn how its experience and international setup can build or revitalize your experimentation program. The GO Group operates at the intersection of consultancy and conversion, enabling its enterprise clients to unlock business growth and value through the power of experimentation.
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