August 18, 2020

Thomke on a PR tear. Big names promise innovation. And much more in the experimentation space – August

It is not easy keeping up with all the news, jobs, and events happening inside the digital experimentation space. GO created this monthly digest of notable articles, career opportunities, and upcoming events. We know we didn’t capture it all, so if you see something we missed, please let us know. Follow GO on LinkedIn to be the first to receive our next and optimized digest.

For every fact there is an infinity of hypotheses. ― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance



How brands are looking at test and learn

Microsoft, Lyft, Unilever having a roundtable on innovation/experimentation/agility by Innovation Roundtable

We can’t wait for this webinar on Aug. 25. Big topic. Big brands. High expectations.

More articles


What the practitioners are saying about digital experimentation and test and learn culture

Leverage the power of emotion in online customer experiences report by Widerfunnel

“It’s not enough to know the theory behind emotional marketing. You need to generate data to prove which emotions resonate with your customers.”

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Experimentation related articles by the journals and news orgs

Racism and Digital Design: How Online Platforms Can Thwart Discrimination by Harvard Business School

“Having uncovered the scope of discrimination taking place against Black guests and hosts on Airbnb, researcher Michael Luca and his colleagues put together a toolkit to aid managers in recognizing and mitigating discrimination on online platforms.”

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What experimentation-related tools are talking about…

The State of Digital Experience 2020: Mapping a Path to Digital Experience Maturity by FullStory

The glass is half full. Or empty? Nearly half (42%) of mature companies surveyed by FullStory say optimizing its digital experience to improve conversions is easy. Is half good enough in the era of COVID-19? Hmmm.

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Upcoming events promoting experimentation and a test and learn culture

The Yelp Story: Building an Experimentation Program From the Ground Up by VWO

“….Investments made in experimentation at Yelp have led to a 10X increase in the volume of experiments and a 2X increase in statistical decision accuracy. The program has enabled significant improvements in UX on the platform and generated incremental revenue for the business.”

More events



Who’s hiring in the digital experimentation and test and learn space

Jobs in North America

Jobs in the UK

Jobs in Germany

Jobs in Australia

Let us know what we missed. If you have an article that needs attention, job to promote, or upcoming event in the digital experimentation, test and learn, and behavioral science space, contact us or send an email.  

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