Experimentation news, upcoming events, and jobs in major markets. Let us know what we missed. Get in touch! Or send us an email.
News
How brands are looking at test and learn
“Experimentation allows you to expose only a small number of users to a high-risk release and get an accurate insight into how your systems and users interact in real time. This saves you from brand backlash and costly roll backs.” – Negar Mokhtarnia
Read ArticleMore articles
- Airbnb – A practical case study of how to iterate on DNN | by Malay Haldar & Moose Abdool
- Amazon – Jeff Bezos: Amazon turned into ‘the everything store’ thanks to an email to 1,000 random people | By Tom Popomaronis at CNBC
- MoneyGram – Five Building Blocks For Accelerating Digital Transformation (Even In A Pandemic) | By Kamila Chytil
- DoorDash – Improving Online Experiment Capacity by 4X with Parallelization and Increased Sensitivity | By DoorDash Engineering
What experimentation-related tools are talking about…
“Let’s face it: you don’t know your website visitors like you used to, before Covid-19 shook up customer journeys the world over. What’s a brand to do? Get (re)acquainted with your audience using experimentation.” – AB Tasty
More articles by technology platforms
- Hybrid experimentation: bringing together client and server-side testing | By Kameleoon
- Moving from Tactical Testing to Strategic Experimentation and Personalization |By Kibo Commerce
- A/B testing is like chess | By VWO
- 15 Ways To Optimise Your Customer Experience For Out Of Stock Products | By Webtrends
- Kameleoon delivers ROI of 291% and $5.8 million in benefits to enterprise organizations according to new Total Economic Impact study | By PRNewsWire
- Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization | By MarTechSeries
What the practitioners are saying about digital experimentation and test and learn culture
“You need multivariate data. To build a successful data platform, accept that your business, customers, and products are constantly going to change. Don’t build a static model, design an infrastructure to accept change.” – Cecilia Tamez, Chief Strategy Officer, XE
Listen to episodeMore articles
- How organizational culture can make or break your testing program| by Microsoft’s Beth Foster and Widerfunnel’s Chris Goward
- | by André Morys at GO Group Digital
- Creating experimentation as a habit| By Bithika Mehra at BootCamp on Medium
- How to design an Experimentation strategy that supports product-development| By Rommil Santiago at Experiment Nation
- What’s the ideal A/B testing strategy | By Alex Birkett, User Acquisition Manager at HubSpot
- | Peep Laja
- The World Needs More Intrapreneurs to Drive Change | by Chris Goward on LinkedIn
- How Betzold combines agile product development and innovation for predictable success |By Juletta Lüdiger at konversionsKRAFT
Experimentation related articles by the journals and news orgs
“Unfortunately, when it comes to digital transformation, many senior execs aren’t thinking about butterflies. They’re just thinking about fast caterpillars. And it’s hard to keep up with your competitors if you’re crawling ahead while they can fly.” – Dr. Westerman
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- ‘Not a lot of experimenting going on’: Ad buyers cut back on ad format experimentation | By Max Willens at Digiday
To best foster the culture of experimentation, leaders need to encourage A/B test results, create cross-functional task forces, and publicly praise individuals who tried something different even if it didn’t work.
- Kamila Chytil, CMO, Moneygram
EVENTS
We’re excited to hear how HSBC values customer experience, especially through the lens of Women in Ecommerce, which Helen Doyle (see photo) and Jonathan Coleman are leading. The big tent event also has a notable session exploring CX and experimentation for non-profits.
Learn moreUpcoming events
- 2020 Conference on Digital Experimentation (CODE) | By MIT – Nov. 19
- Dare to Experiment | By Episerver (who recently acquired Optimizely) – Nov 12
JOBS
Experimentation jobs in USA and Canada
- Director, Experimentation Platform and Sciences, Etsy Brooklyn, NY
- Director of Experimentation, Growth, Gympass New York City, NY
- Experimentation Strategist, Widerfunnel Vancouver, BC
- Product Manager, Experimentation and Release, Waymo Mountain View, CA
- Sr Manager, A/B Testing (Experimentation), Grubhub Chicago, IL
- Product Manager – Advertiser Experimentation, Twitter Remote (Oregon, US)
- Associate Director, Experimentation, Walmart San Francisco, CA
- Engineering Manager, Experimentation, Uber San Francisco, CA
- Senior Mgr, Marketing Operations (Experimentation Execution Framework), Disney Streaming Services New York City, NY
- Sr. Experimentation Analyst, McAfee Santa Clara, CA
- Product Manager – Experimentation, Lyft San Francisco, CA
- Product Lead, Subscriber Growth Platforms, New York Times NYC, NY
- Product Manager – Advertiser Experimentation, Twitter Remote
- Product Manager, Experimentation and Release, Waymo Mountain View, CA
- Principal Product Manager, A/B Testing, Realtor.com Austin, TX
- Conversion Rate Optimization Manager, Evo Remote, US
- Digital Marketing Manager – Conversion Rate Optimization, Gartner Austin, TX
- Head of Conversion, Offerpad Chandler, AZ
- Director of Marketing, Conversion, Zazzle Fort Collins, CO
- Senior Manager, Conversion Rate Optimization, 2U Brooklyn, NY
- Product Manager (E-Comm), HBO Max NYC, NY
- VP of Product Innovation, Growth, Netflix Los Gatos, CA
- Product Manager, Epic Games Cary, NC
- Manager, Data Science Experimentation, Disney Streaming Services NYC, NY
Experimentation jobs in the UK
- Product Manager, Fresh – London, GB
- Research Lead – Personalization –Spotify – London, GB
- Senior Experimentations Analyst –Bumble – London, GB
- Conversion Rate Optimisation Lead – HomeHero – London, GB
- Growth Manager, Scaled Growth – Facebook – London, GB
- Growth & Marketing Lead – ZOE – London, GB
- Head of Product Growth – GoCardless – London, GB
- Product Marketing Manager – Badoo – London, GB
- Senior Product Marketer – Hotjar – UK (Remote)
- Conversion Rate Optimisation (CRO) Consultant – Conversion.com – London, GB
Experimentation jobs in Germany
- Head of Growth – Pitch – Berlin, DE
- E-Commerce Specialist A/B-Testing – QVC – Düsseldorf, DE
- Manager Conversion Rate Optimization – Sky – Unterföhring, Bayern, Deutschland
- Head of Product –AMBOSS – Berlin, DE
- Data Analyst –Audible – Berlin, DE
- Conversion Rate Optimization Manager –Simplesurance – Berlin, DE
- Head of E-Commerce – Bears with Benefits – Fürth, Bavaria, Germany
- Growth Product Manager – Eurowings Digital – Köln, Germany
- Director Product Management – Growth & Conversion – SoundCloud – Berlin, DE
Experimentation jobs in France
- CDD- Chargé(e) de Conversion Rate Optimization & UX EME, Sephora – Neuilly-sur-Seine, France
- Full Stack JS Developer, AB Tasty – Paris, France
- Customer Onboarding Manager, Contentsquare – Paris, France
- Manager Analytics & Digital Products, Converteo – Paris, France
Experimentation jobs in Sweden
- Ecommerce Manager/Director- EMEA, Yubico – Stockholm, Sweden
- Growth Marketer, Qred – Stockholm, Sweden
- Industrial PhD Position in A/B testing, Volvo Cars – Goteborg, Sweden
- Product Owner – Customer Engagement H&M Group Business Tech, H&M – Stockholm, Sweden
- CRO Analyst, LeoVegas Group – Stockholm, Sweden
- Senior Product Insights Manager – Consumer Experience, Spotify – Stockholm, Sweden
- CRO Specialist, Cool Company Skandinavien AB – Stockholm, Sweden
Experimentation jobs in Australia
- Marketing Manager, ANZ – Autodesk – North Ryde, AU
- Growth Marketer – Automotive SaaS – EvalExpert – Brisbane, AU
- Growth Lead – HealthMatch – Sydney, AU
- Growth Marketing Manager – eBay – Sydney, AU
- Experimentation Specialist – KPMG – Melbourne, AU
- CRO & UX Lead – SRG – Melbourne, AU
Experimentation jobs in Hong Kong
- Conversion Rate Optimization (CRO) Manager, Catalyst – Hong Kong
- Senior Growth Marketing Manager, Viu – Hong Kong
- Web Analytics & Optimization Manager, Michael Page – Hong Kong
- Marketing Manager, Sun Life – Hong Kong
Let us know what we missed. If you have an article that needs attention, a job to promote, or an upcoming event in the digital experimentation, test and learn, and behavioral science space, contact us or send an email.
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The world’s leading experimentation experts build global experimentation programs and solutions for the GO Group. Contact the Group to learn how its experience and international setup can build or revitalize your experimentation program. The GO Group operates at the intersection of consultancy and conversion, enabling its enterprise clients to unlock business growth and value through the power of experimentation.
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