Experimentation news, upcoming events, and jobs in major markets. Let us know what we missed. Get in touch! Or send us an email.
News
What experimentation-related tools are talking about…
“Adobe’s lonely at the top in terms of revenue: it earned $3.21 billion in digital experience revenue in fiscal 2019, up 31% for the year. Episerver and Optimizely trail Adobe throughout four reports by Gartner and Forrester the last two years that rank vendors in the digital experience software space.”
Read ArticleKeep reading about Optimizely acquisition
- Reaction to Optimizely acquisition | Y-Combinator forum
- Press release: Episerver to acquire Optimizely | By Optimizely
- How to Choose the Right Experimentation Platform | By Optimizely
More articles by technology platforms
- There are no failed A/B tests: How to ensure every experiment yields meaningful results | By Dynamic Yield
- Customization vs Personalization: what are the differences and which should you choose? | By Kameleoon
What the practitioners are saying about digital experimentation and test and learn culture
Your goal is therefore not simply to “optimize” your website, but to change customer behavior and the experience. (Translated from German to English by Google)
Must read articleMore articles
- Brand loyalty in the age of a global pandemic | By Nima Yassini via Ragtrader
- How to build the essential marketing technology stack to fuel your test and learn program| By GO Group Digital and Widerfunnel
- Doing nothing is the biggest risk of all | By GO Group Digital and Conversion
- Exploring the world’s cultures of experimentation | Interview with Collin Crowell by Rommil Santiago
Experimentation related articles by the journals and news orgs
“Natural inertia is hard to break, says Iyengar, “but when the old way is no longer working, and if you are not sure how to move forward, testing and experimentation should be embraced. Traditional pattern recognition models are likely to be flawed. To ascertain new truths about customers today and into the future, senior leaders must empower people to take risks, be willing to fail, and look critically to learn from your results.”
Read ArticleMore articles
- Six problem-solving mindsets for very uncertain times | McKinsey Quarterly
“The mindset required to be a restless experimenter is consistent with the notion in start-ups of “failing fast.” It means that you get product and customer affirmation or rejection quickly through beta tests and trial offerings. Don’t take a lack of external data as an impediment—it may actually be a gift, since purchasable data is almost always from a conventional way of meeting needs, and is available to your competitors too. Your own experiments allow you to generate your own data; this gives you insights that others don’t have.” - Visits to the Top 2000 North American ecommerce sites jumped 19% collectively and 125% on average between March – June 2020 | By Fareeha Ali in Digital Commerce 360
- The Importance Of Experimentation In E-Commerce Marketing Today | By Ben Zimmerman in Forbes
How brands are looking at test and learn
Dorsey: “I mean, there’s tons of examples. But one example is another experiment that we’ve run in the past and that we’re running. Which is for any particular article that is shared, you might see one point of view in this direction, another point of view that is slightly different, and another point of view that is completely different, just to show and kind of breakthrough some of the bubbles that we tend to naturally build. Because I think that the hope and the hypothesis is that you might see these different takes, and it might incentivize you to like really dig deep into the article or actually watch the video that’s being shared. So you can have your own informed point of view and share your opinion as well. And the more of that variety and diverse perspective we have, you know, we get to better answers.”
Read ArticleMore articles
- Digital experimentation can turbocharge Kiwi success in the new world | By Ross Parker, Director of Digital and IT at Vodafone NZ
- Experimentation at Farfetch: An Introduction | Greg Sherwin
- Key Challenges with Quasi Experiments at Netflix | By Kamer Toker-Yildiz, Colin McFarland, Julia Glick
- Rene Gilster, head of behavioral science at konversionsKRAFTYour goal is therefore not simply to “optimize” your website, but to change customer behavior and the experience.
EVENTS
“Beth Foster, the leader of the Microsoft Digital Stores Experimentation team, will be sharing the approaches she has taken to build a culture of experimentation, as well as her successes and failures along the way.”
RegisterUpcoming events
- Experimentation Culture Awards | By Online Dialogue – Sept. 24
- Opticon20 Europe | By Optimizely – Sept. 16-17th
- Raghuram Iyengar, Professor of Marketing; Faculty Director, Wharton Customer AnalyticsYour models are only as good as the data used to develop them, and there is no such thing as free data — you have to get out there and work to find it. When there is a seismic shift in behavior, you need a proactive approach. Historical data isn’t going to help you as much, so you have to be willing to take on risk and even embrace uncertainty.
JOBS
Jobs in North America
- McAfee – Sr. Experimentation Analyst – Santa Clara, CA
- Walmart – Associate Director, Experimentation – San Francisco, CA
- Lyft – Product Manager, Experimentation – San Francisco, CA
- Lyft – Product Marketing Manager – San Francisco, CA
- New York Times – Product Lead, Subscriber Growth Platforms – NYC, NY
- Twitter – Product Manager – Advertiser Experimentation – Remote
- Waymo – Product Manager, Experimentation and Release – Mountain View, CA
- General Mills – Consumer & Market Intelligence Associate Manager, Data & Analytics Growth Frameworks – Minneapolis, MN
- Albertsons Companies – Senior Product Manager, Personalization – Pleasanton, CA
- Further Food – Director of Ecommerce – Bay Area, CA
- Microsoft – Product Marketing Manager, Microsoft 365 Subscriber – Redmond, WA
- Evo – Conversion Rate Optimization Manager – Remote, US
- Gartner – Digital Marketing Manager – Conversion Rate Optimization – Austin, TX
- Offerpad – Head of Conversion – Chandler, AZ
- Zazzle – Director of Marketing, Conversion – Fort Collins, CO
- 2U – Senior Manager, Conversion Rate Optimization – Brooklyn, NY
- Carter’s – A/B Testing Product Manager – Atlanta, GA
- Apple – Product Manager, A/B and Multivariate Testing Platforms – Cupertino, CA
- HBO Max – Product Manager (E-Comm) – NYC, NY
- Robinhood – Product Manager, Experimentation – Menlo Park, CA
- Netflix – VP of Product Innovation, Growth – Los Gatos, CA
- Epic Games – Product Manager – Cary, NC
- GoDaddy – Analytics Manager, Experimentation – Santa Clara, US
- Widerfunnel – Web Developer – Vancouver, BC
- Blizzard – Product Manager, Demand Optimization – Foster City, MI
- Ultra Mobile – Experimentation Lead – Costa Mesa, CA
- Disney Streaming Services – Manager, Data Science Experimentation – NYC, NY
- Peacock (NBC) – Director, Experimentation & Testing, Peacock – NYC, NY
Jobs in the UK
- Disney Streaming Services – Email Marketing Manager – London, GB
- Fresh – Product Manager – London, GB
- Spotify – Research Lead – Personalization – London, GB
- Facebook – Product Management Leader, Commerce – London, GB
- Adverttu – Head of Growth & Marketing – London, GB
- GoCardless – Head of Product Growth – London, GB
- Tyk – Growth Hacker – England, GB
- Bumble – Senior Experimentations Analyst – London, GB
- Conversion.com – Associate CRO Consultant – London, GB
- The Wine List – Growth Marketer – London, GB
- PropertyLoop – Growth Hacker – London, GB
- HomeHero – Conversion Rate Optimisation Lead – London, GB
- musicMagpie – CRO (Conversion Rate Optimisation) Executive – Stockport, UK
Jobs in Germany
- Pitch – Head of Growth – Berlin, DE
- QVC – E-Commerce Specialist A/B-Testing – Düsseldorf, DE
- Sky – Manager Conversion Rate Optimization – Unterföhring, Bayern, Deutschland
- AMBOSS – Head of Product – Berlin, DE
- LivePerson – Product Manager – Mannheim, DE
- Audible – Data Analyst – Berlin, DE
- ZiZoo – Senior Product Manager – Berlin, DE
- E.On – Senior Conversion Manager – Potsdam, DE
- Simplesurance – Conversion Rate Optimization Manager – Berlin, DE
Jobs in Australia
- Thermo Fisher Scientific – Digital Marketing Specialist – Demand Generation – Scoresby , AU
- Autodesk – Marketing Manager, ANZ – North Ryde, AU
- Canva – CRO Specialist – New South Wales, AU
Let us know what we missed. If you have an article that needs attention, job to promote, or upcoming event in the digital experimentation, test and learn, and behavioral science space, contact us or send an email.
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The world’s leading experimentation experts build global experimentation programs and solutions for the GO Group. Contact the Group to learn how its experience and international setup can build or revitalize your experimentation program. The GO Group operates at the intersection of consultancy and conversion, enabling its enterprise clients to unlock business growth and value through the power of experimentation.
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