September 17, 2020

Ray! And where you sit is how you feel about Optimizely’s sale to Episerver – September

Experimentation news, upcoming events, and jobs in major markets. Let us know what we missed. Get in touch! Or send us an email.


What experimentation-related tools are talking about…

Why Episerver Is Buying Optimizely
Why Episerver Is Buying Optimizely

“Adobe’s lonely at the top in terms of revenue: it earned $3.21 billion in digital experience revenue in fiscal 2019, up 31% for the year. Episerver and Optimizely trail Adobe throughout four reports by Gartner and Forrester the last two years that rank vendors in the digital experience software space.”

Read Article

Keep reading about Optimizely acquisition

More articles by technology platforms

What the practitioners are saying about digital experimentation and test and learn culture

Dr. René Gilster - Head of Behavioral Sciences - konversionsKRAFT | XING
Rene Gilster What is behavioral science? And why does it help Uber, Airbnb and Co. to be successful?

Your goal is therefore not simply to “optimize” your website, but to change customer behavior and the experience. (Translated from German to English by Google)

Must read article

More articles

Experimentation related articles by the journals and news orgs

Raghuram Iyengar
Wharton professor of marketing, Raghuram Iyengar Leveraging Analytics Today and Tomorrow: Test and Learn

“Natural inertia is hard to break, says Iyengar, “but when the old way is no longer working, and if you are not sure how to move forward, testing and experimentation should be embraced. Traditional pattern recognition models are likely to be flawed. To ascertain new truths about customers today and into the future, senior leaders must empower people to take risks, be willing to fail, and look critically to learn from your results.”

Read Article

More articles

How brands are looking at test and learn

Innovation Roundtable Jack Dorsey on Twitter’s Mistakes

Dorsey: “I mean, there’s tons of examples. But one example is another experiment that we’ve run in the past and that we’re running. Which is for any particular article that is shared, you might see one point of view in this direction, another point of view that is slightly different, and another point of view that is completely different, just to show and kind of breakthrough some of the bubbles that we tend to naturally build. Because I think that the hope and the hypothesis is that you might see these different takes, and it might incentivize you to like really dig deep into the article or actually watch the video that’s being shared. So you can have your own informed point of view and share your opinion as well. And the more of that variety and diverse perspective we have, you know, we get to better answers.”

Read Article

More articles


Your goal is therefore not simply to “optimize” your website, but to change customer behavior and the experience.

- Rene Gilster, head of behavioral science at konversionsKRAFT


Webinar - Culture of experimentation - Widerfunnel
Widerfunnel Culture of experimentation at Microsoft: How organizational culture can make or break your testing program

“Beth Foster, the leader of the Microsoft Digital Stores Experimentation team, will be sharing the approaches she has taken to build a culture of experimentation, as well as her successes and failures along the way.”


Upcoming events


Your models are only as good as the data used to develop them, and there is no such thing as free data — you have to get out there and work to find it. When there is a seismic shift in behavior, you need a proactive approach. Historical data isn’t going to help you as much, so you have to be willing to take on risk and even embrace uncertainty.

- Raghuram Iyengar, Professor of Marketing; Faculty Director, Wharton Customer Analytics


Jobs in North America

Jobs in the UK

Jobs in Germany

Jobs in Australia

Let us know what we missed. If you have an article that needs attention, job to promote, or upcoming event in the digital experimentation, test and learn, and behavioral science space, contact us or send an email.  

Got Questions?

Reach Out to Us

About the GO Group

The world’s leading experimentation experts build global experimentation programs and solutions for the GO Group. Contact the Group to learn how its experience and international setup can build or revitalize your experimentation program. The GO Group operates at the intersection of consultancy and conversion, enabling its enterprise clients to unlock business growth and value through the power of experimentation.

Learn more about the GO Group at

Copyright © 2019 GO Group Digital. All rights reserved.


Ready to go evolutionary to epic?

reCAPTCHA is required.