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Leaders in behavioral science and conversion rate optimization
GO > North America, led by Widerfunnel, is the leading provider for conversion rate optimization and personalization service in North America. Powered by the Infinity Optimization Process, GO > North America strategists work with large enterprise companies to accelerate their business growth. CEO Chris Goward wrote the book on conversion optimization, You Should Test That, and has since led partnerships with Google, SAP, and Square.
Our Leaders
Chris Goward
Managing Partner
Strategy & Consulting
GO > North America
James Flory
Senior Manager
Experimentation
GO > North America
Michael St Laurent
Director
Experimentation and Product
GO > North America
Matthew Wright
Director
Applied Behavioral Science
GO > North America
Nick So
Director
Experimentation Delivery
GO > North America
Victoria Petriw
Director
Operations
GO > North America
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